Evian - #babydoubles
To launch their collaboration with Wimbledon Tennis, this exciting campaign leveraged user generated selfies and created ‘Baby Doubles’. I art directed this campaign and devised a system where the Baby imagery could be created quickly by hand - this was before the time of AI. I collaborated with Happy Finish to design the delivery system.
The strategy behind this activation was to utilize Evian’s existing relationships with baby imagery, whilst providing fun engagement on social media.
‘The campaign delivered over 4M social impressions and 320K engagements with a huge 99% positive sentiment demonstrating the level of brand warmth, positivity and excitement around the campaign’ - Golin
Client: Evian / Golin
Recognition: PRCA Best Social Media Campaign and EMEA Sabre Best UK Campaign
