Magnum x Alexander Wang

Creative & Art direction for the global campaign to launch the collaboration between luxury ice cream Magnum (Unilever), and fashion designer Alexander Wang. The goal for this flagship video and stills was to announce the collaboration and amplify awareness and maintain a vibe of high fashion and premium ice cream.

Press coverage included 52 written press articles, 255 online articles, and TV coverage totalling over 1 hour and 49 minutes.

Client: Unilever / Golin

Development Extracts